Menopause Month on Magic Radio 

I loved being part of the team at Audio Always making this happen for Magic Radio. 

As a freelance producer, I was tasked with finding various groups of women across the UK who were happy to share their stories of the perimenopause and menopause on national radio. 

What an eye opener. I had no idea of the sheer scale of symptoms women struggle with - nor the plethora of treatments available. It’s not all hot flushes and HRT. And nobody need suffer in silence. 

 

The campaign was supported by new research from Bauer Media which looked at the awareness of menopause, how it’s perceived and personal experiences. It was championed and led by Magic Radio Presenter, Emma B. 


The research was discussed in full during an hour-long launch show, hosted by Emma B with guest Dr Zoe Williams. This was followed by four weeks of daily audio packages, with each week focusing on a different area around the menopause: Physical Health & Diagnosis, Family & Relationships, Workplace, and Mental Health. 


The whole campaign was wrapped up with a final two-hour show where there was chance to reflect on the input from the ‘real’ women and celebrity contributors including Michelle Ackerley, Louise Minchin and Penny Smith.